As a business owner/ senior manager, if you expect your team to follow your lead as you embark upon the journey that you have mapped-out in your Strategic Plan, then it is imperative that you share the finalised plan with your team.
Over the years I have seen considerable disconnection between business owners/ senior managers and the internal stakeholders who they are leading, simply because of their failure to share key information about the chosen direction of the given company.
While it isn’t necessary to publish the Strategic Plan verbatim to relevant parties, sharing of most particularly the strategic objectives with these parties – in whatever summary format is deemed necessary – should greatly improve the chances of these stakeholders working in accordance with what the chosen direction is.
I have often heard comments of frustration expressed by business owners/ senior managers, along the lines of “they just don’t seem to understand what I’m wanting the business to achieve”. More often than not, the main reason for this frustration has simply been an oversight on the business owner’s/ senior manager’s part to communicate key elements of the Strategic Plan to these people – which would have served to enlighten them as to what was expected of them going forward.