A positive !
This morning I enjoyed reading through various senior manager role advertisements in the SEEK website, observing a good number of instances where the business owner/ employer has overtly stated in their advertisement that they have undertaken work/ research recently to determine/ validate how best to position their business and brand into the future.
This is such a proactive, positive and prudent step for any business to take; for it forces the owner to enable a customer-perspective of their business to take precedent in setting it’s direction, and identifies actual niche market opportunities versus those that have been speculated by the owner.
Market validation of a business’s/ brand’s positioning is so important now – vital in fact – if a business owner is serious about operating a viable and sustainable business. Customer needs relative to value propositions must be ascertained to avoid what can otherwise be costly mistakes. Market validation is symptomatic of being client-centric (i.e. marketing-led) and not production-driven.
Well done to those businesses that are devoting time, energy and budget to determining how best to position their brand. You have certainly recognised the essential need to do this in order to then set strategic direction that can be attached to key researched/ validated “known” variables – such as who your target market customers are, why and in relation to what products/ services and price points.