Book #1: ‘Bridging the Gap Between Academic Teachings and Real World Business Success‘
“My first book. I wrote this book during 2016 as a measure to help bridge the gap between commerce teachings provided by tertiary education organisations and real world business success.“
This book equips graduating commerce students and new and seasoned business owners alike with concrete practical and proven knowledge to apply on the coalface of the real world of business.
To whet your appetite, chapters within include:
- The Essential Steps to Take to Start-up Your Business
- Develop An Annual Marketing Activity Schedule & Associated Budget
- Merging is a Plausible Option to Achieve Growth, Stability & New Opportunities
- Collaboration of Aligned Entities Under a Single Parent Company
- Determine the “Critical Success Factors” of Your Business from the Outset
- The Importance of a Multi-Channel Marketing Strategy
- Surround Yourself With the Best People You Can Afford
- Evolutionary Cogs Versus Operational Cogs
- Brand Development, Reinforcement and Integrity
- Identifying, Measuring and Assessing Risk
- Building a United Governance Body
…this book comprises 30 short sharp chapters in total, with each chapter expressed clearly in simple language using large text for easy digestion by readers. Excerpts from this book are being used in commerce Degree lecture deliveries at the Eastern Institute of Technology (a highly regarded tertiary education provider located in Hawkes Bay, New Zealand).
To gain a “flavour” of how this book is presented, the Amazon website https://www.amazon.com offers a FREE preview.
See book ordering options/ channels on the Home Page
Book #2: ‘Building and Managing a Successful Franchise‘
“My second book. I wrote this book around the middle of 2017, encouraged to do so by neighbours who themselves are owners of a high performing franchise business. This book concentrates on understanding what the Critical Success Factors are that cause franchises to be great…plus (at the other end of the spectrum) it identifies the attributes that tend to make franchises dysfunctional.“
This book provides valuable insights into practices which are proven to make franchise operations (of whatever scale or industry affiliation) really hum, and hopefully it will help raise the capability and achievements of franchises both in New Zealand and abroad.
To whet your appetite, chapters within include:
- The Franchise Business Model Spectrum
- Fundamental Franchise Infrastructure to Put in Place
- Achievement of a United Franchisee Network
- Objectively Determining Best Brand Positioning
- Managing “Loose Canons”
- Splitting a Franchisee Population
- Key Considerations for the Design of a Franchise Website
- The Most Essential Understanding a CEO and Directors of a Franchise Must Maintain
…this book comprises 34 short sharp chapters in total, with (once again) each chapter expressed clearly in simple language using large text for easy digestion by readers.
Although I have finished writing this book, due to other commitments taking precedence currently, at this stage I predict that it won’t be until at least 2026 that I will have the time opportunity to publish this second book. When I do, it will be published both as an eBook with Amazon and as a hard copy publication.